The Bonus Is a Bribe. And You Know It. — The Discount Spiral Most Founders Won't Name
Sarah GlennPublished on: 03/08/2026
There's a pattern happening inside a lot of launches right now. It starts with one bonus and ends with an offer that looks nothing like what was originally built. Here's what's actually driving it and what to do instead.
why founders keep adding bonuses to their offershow to trust your offer priceover-delivering to compensate for pricing fearwhy do I keep adding bonuses to my offershow to stop negotiating against yourself in a launchwhy my profit feels off even when revenue looks righthow to present an offer with confidencepricing without justificationconfident selling